Capability node
Keyword Research
Find the search terms a real audience uses, with demand and competition signals.
Why this capability exists
Writing content nobody searches for is invisible. Keyword research anchors the workflow in real demand instead of guesses.
Input
- Product or site topic
- Competitor pages and seed terms
Output
- Ranked keyword list with intent labels
- Content opportunity map (keyword to page type)
- Low-competition quick wins
Risks
- Chasing volume without checking intent
- Trusting keyword tools that show invented numbers
- Optimizing for keywords the content cannot honestly cover
Acceptance criteria
- Every keyword has a labeled search intent
- Each selected keyword maps to a specific page or section
- Source of volume and difficulty data is recorded